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Griffin, Daniel.

Press start : using gamification to power-up your marketing / Daniel Griffin & Albert van der Meer. - London : Bloomsbury Business, 2019. - ix, 278 pages : ill.

Includes bibliographical references (pages 265-274) an index.

ISBN: 978-2-4729-7051-0 (paperback)

Subjects--Topical Terms:
Marketing
Gamification
Marketing--Data processing

Dewey Class. No.: Grad 658.8 / G857 2019