Maye, Carmen
Advertising and public relations law / Carmen Maye, Roy L. Moore, Erik L. Collins. - Third edition. - ix, 361 pages : illustrations ; 26 cm
Includes bibliographical references and index.
The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.
9781138484481
2019009432
Advertising laws--United States.
Public relations and law--United States.
KF1614 / .M66 2020
343.7308/2 / M467 2020
Advertising and public relations law / Carmen Maye, Roy L. Moore, Erik L. Collins. - Third edition. - ix, 361 pages : illustrations ; 26 cm
Includes bibliographical references and index.
The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.
9781138484481
2019009432
Advertising laws--United States.
Public relations and law--United States.
KF1614 / .M66 2020
343.7308/2 / M467 2020