Brand management : theory and practice / John Dixon.
By: Dixon, John
Series: (Edu-tech learning)Publisher: New York : Clanrye International, c2020Description: viii, 227 pages : color illustrationsSubject(s): Brand name products--management | Branding (marketing) | Product managementDDC classification: 658.827| Item type | Current location | Home library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| CIRCULATION BOOK | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVED SECTION | NON-FICTION | 658.827 D621 2020 (Browse shelf) | 9756 | Available | 9756 |
Total holds: 0
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| 658.5 S978 2020 Managing operations across the supply chain / | 658.5752 U45 2020 c.1 Product design and development / | 658.804 H982 2019 Business marketing management B2B 12e / | 658.827 D621 2020 Brand management : theory and practice / | 658.83 B114 2019 c.1 Essentials of marketing research / | 658.83 B114 2019 c.2 Essentials of marketing research / | 658.8342 S495 2019 Consumer behaviour / |
Includes index.
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