Qualitative research in marketing and management : doing interpretive research projects / Chris Hackley.
By: Hackley, Christopher E [author.]
Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Edition: Second EditionDescription: xi, 266 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138332218Uniform titles: Doing research projects in marketing, management and consumer research. Subject(s): Management -- Research | Marketing research | Consumers -- ResearchAdditional physical formats: Online version:: Qualitative research in marketing and managementDDC classification: Grad 658.0072/1 LOC classification: HD30.4 | .H28 2020Summary: "This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism, this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research"-- Provided by publisher.| Item type | Current location | Home library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| CIRCULATION BOOK | GRADUATE LIBRARY | GRADUATE LIBRARY CIRCULATION SECTION | NON-FICTION | Grad 658.0072/1 H122 2020 (Browse shelf) | 10354 | Available | 10354 |
Browsing GRADUATE LIBRARY Shelves , Shelving location: CIRCULATION SECTION , Collection code: NON-FICTION Close shelf browser
|
|
|
|
|
|
|
||
| Grad 658 J762 2019 Essentials of contemporary management / | Grad 658 K556 2020 Management : a practical introduction / | Grad 658 W784 2019 The business analysis handbook : techniques and questions to deliver better business outcomes / | Grad 658.0072/1 H122 2020 Qualitative research in marketing and management : doing interpretive research projects / | Grad 658.049 I612 2020 International business management / | Grad 658.054 P971 2019 Business data processing / | Grad 658.0563 I118 2020 Competing in the age of AI : strategy and leadership when algorithms and networks run the world / |
Revised edition of the author's
Includes bibliographical references (pages 232-257) and index.
"This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism, this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research"-- Provided by publisher.
There are no comments for this item.