Consumer behaviour / Zubin Sethna, Jim Blythe.
By: Sethna, Zubin
Contributor(s): Blythe, Jim
Publisher: London : SAGE Pub., 2019Edition: 4th editionDescription: xvi, 549 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9781526450012 (pbk. : alk. paper)Subject(s): Marketing researchDDC classification: 658.8342| Item type | Current location | Home library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
| CIRCULATION BOOK | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVED SECTION | NON-FICTION | 658.8342 S495 2019 (Browse shelf) | 10053 | Available | 10053 |
Total holds: 0
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| 658.827 D621 2020 Brand management : theory and practice / | 658.83 B114 2019 c.1 Essentials of marketing research / | 658.83 B114 2019 c.2 Essentials of marketing research / | 658.8342 S495 2019 Consumer behaviour / | 658.85 C353 2019 c.1 Selling : building partnerships / | 658.85 C353 2019 c.2 Selling : building partnerships / | 659.1 O357 2019 Advertising and integrated brand promotion / |
Includes index.
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