An introduction to applied semiotics : tools for text and image analysis / Louis Hébert ; translated from French by Julie Tabler.
By: Hébert, Louis [author.]
Contributor(s): Tabler, Julie [translator.]
Language: English Original language: French Publisher: New York : Routedge, Taylor & Francis Group, 2020Description: xi, 289 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780367351120Uniform titles: Dispositifs pour l'analyse des textes et des images. English Subject(s): Semiotics | Semiotics and literature | Semiotics and artDDC classification: Grad 401/.4 LOC classification: P99 | .H32513 2020Summary: "An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"-- Provided by publisher.| Item type | Current location | Home library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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| CIRCULATION BOOK | GRADUATE LIBRARY | GRADUATE LIBRARY CIRCULATION SECTION | NON-FICTION | Grad 401/.4 H446 2020 (Browse shelf) | 10497 | Available | 10497 |
Browsing GRADUATE LIBRARY Shelves , Shelving location: CIRCULATION SECTION , Collection code: NON-FICTION Close shelf browser
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| Grad 379.41 B329 2019 Education policy, practice and the professional / | Grad 384.068 C466 2020 Electronic and digital media / | Grad 394.2068 K581 2020 Corporate event management / | Grad 401/.4 H446 2020 An introduction to applied semiotics : tools for text and image analysis / | Grad 401.460183 O982 2019 The Oxford handbook of information structure / | Grad 418.007 B775 2020 Perspectives on teaching language and content / | Grad 428.0071 A188 2020 Active and project-based learning / |
Includes bibliographical references and index.
"An Introduction to Applied Semiotics presents 19 Semiotics tools for text and image analysis. Covering a variety of different schools and approaches, together with the author's own original approach, this is a full and synthetic introduction to Semiotics . This book presents general tools that can be used with any semiotic product. Drawing on the work of Fontanille, Genette, Greimas, Hébert, Jakobson, Peirce, Rastier and Zilberberg, the tools deal with the analysis of themes and action, true and false, positive and negative, rhythm, narration, and other elements. The application of each tool is illustrated with analyses of a wide range of texts and images, from well-known or distinctive literary texts, philosophical or religious texts or images, paintings, advertising and everyday signs and symbols. Each chapter has the same structure: summary, theory, and application, and includes exercises and discussion questions, making it ideal for course use. Covering both visual and textual objects, this is a key text for all courses in semiotics and textual analysis, within linguistics, communication studies, literary theory, design, marketing and related areas"-- Provided by publisher.
Translated from French.
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