Hospitality business development / Ahmed Hassanien and Crispin Dale.

By: Hassanien, Ahmed [author.]
Contributor(s): Dale, Crispin [author.]
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2020Edition: 2nd editionDescription: xxvii, 207 pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138491182Subject(s): Hospitality industry -- Management | Hospitality industry -- Planning | Strategic planningAdditional physical formats: Online version:: Hospitality business developmentDDC classification: Grad 647.94068 LOC classification: TX911.3.M27 | H378 2020
Contents:
Introduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions.
Summary: "Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry"-- Provided by publisher.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
Item type Current location Home library Collection Call number Vol info Status Date due Barcode Item holds
CIRCULATION BOOK GRADUATE LIBRARY
GRADUATE LIBRARY
CIRCULATION SECTION 		NON-FICTION Grad 647.94068 H353 2020 (Browse shelf) 10504 Available 10504
Total holds: 0
Browsing GRADUATE LIBRARY Shelves , Shelving location: CIRCULATION SECTION , Collection code: NON-FICTION Close shelf browser
Grad 630.2515 A278 2020 Agricultural impacts of climate change / Grad 647.94 T531 2020 Meeting, conference and convention management / Grad 647.940285 T562 2020 Hospitality information technology / Grad 647.94068 H353 2020 Hospitality business development / Grad 647.95068 T531 2020 Specialized catering operations / Grad 650.072 M996 2020 Qualitative research in business and management / Grad 650.1 M398 2019 Do business better : traits, habits, and actions to help you succeed /

Includes bibliographical references and index.

Introduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions.

"Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry"-- Provided by publisher.

There are no comments for this item.

to post a comment.