Dixon, John.  <br/><br/>
Brand management :  theory and practice / 
John Dixon. 
 - New York :  Clanrye International,   c2020. 
 - viii, 227 pages :  color illustrations  
 - (Edu-tech learning) .
<br/><br/> Includes index.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--management.<br/>Branding (marketing).<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / D621 2020