TY  - BOOK
AU  - Dixon, John. 
TI  - Brand management: theory and practice 
U1  - 658.827 
PY  - 2020///
CY  - New York
PB  - Clanrye International, 
KW  - Brand name products--management
KW  - Branding (marketing)
KW  - Product management
N1  - Includes index.
ER  -