TY  - BOOK
AU  - Griffin, Daniel.
AU  - van der Meer, Albert.
TI  - Press start: using gamification to power-up your marketing / 
SN  - 978-2-4729-7051-0
U1  - Grad 658.8 
PY  - 2019///
CY  - London
PB  - Bloomsbury Business
KW  - Marketing
KW  - Gamification	
KW  - Marketing--Data processing	
N1  - Includes bibliographical references (pages 265-274) an index
ER  -