Babin, Barry J.,
Essentials of marketing research /
Barry J. Babin, Louisiana Tech University.
- Seventh edition.
- xxii, 490 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
9780357033937
2018941314
Marketing research.
HF5415.2 / .Z537 2019
658.83 / B114 2019