TY  - BOOK
AU  - Maye,Carmen
AU  - Moore,Roy L.
AU  - Collins,Erik
TI  - Advertising and public relations law
SN  - 9781138484481
AV  - KF1614 .M66 2020
U1  - 343.7308/2 23
PY  - 2020///
CY  - New York, NY
PB  - Routledge
KW  - Advertising laws
KW  - United States
KW  - Public relations and law
N1  - Includes bibliographical references and index; The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech
ER  -