Grant, Robert M., 1948-

Contemporary strategy analysis / Robert M. Grant. - Tenth edition. - xv, 656 pages cm

Includes index.

The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The sources and dimensions of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategy and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness firm -- External growth strategies : mergers, acquisitions, and alliances -- Current trends in strategic management.

9781119576433 (pbk.)

2018037723


Strategic planning.

HD30.28 / .G722 2018

Grad 658.4/012 / G761 2019