TY  - BOOK
AU  - Grant,Robert M.
TI  - Contemporary strategy analysis
SN  - 9781119576433 (pbk.)
AV  - HD30.28 .G722 2018
U1  - Grad 658.4/012  23
PY  - 2019///
CY  - Hoboken, NJ
PB  - Wiley & Sons
KW  - Strategic planning
N1  - Includes index; The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The sources and dimensions of competitive advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategy and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness firm -- External growth strategies : mergers, acquisitions, and alliances -- Current trends in strategic management
ER  -