TY  - BOOK
AU  - Alvin Moran
TI  - Advertising, promotion and marketing communications
SN  - 9781632408365
U1  - Grad 658.802  
PY  - 2019///
CY  - China
PB  - Clanrye International, 
KW  - Marketing--Management
KW  - Sales promotion
KW  - Advertising
KW  - Communication in marketing
N1  - Includes references and index
ER  -