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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.

by O'Guinn, Thomas C [author.] | Allen, Chris T [author.] | Scheinbaum, Angeline Close [author.] | Semenik, Richard J [author.].

Edition: Eighth edition.Publisher: Australia ; Boston, MA, USA : Cengage, [2019]Copyright date: ©2019Other title: Advertising & integrated brand promotion.Availability: Items available for loan: COLLEGE LIBRARY [Call number: 659.1 O357 2019] (1).

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Advertising and public relations law / Carmen Maye, Roy L. Moore, Erik L. Collins.

by Maye, Carmen [author.] | Moore, Roy L [author.] | Collins, Erik [author.].

Edition: Third edition.Publisher: New York, NY : Routledge, 2020Availability: Items available for loan: COLLEGE LIBRARY [Call number: 343.7308/2 M467 2020] (1).

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Advertising, promotion and marketing communications / Moran, Alvin

by Alvin Moran.

Publisher: China : Clanrye International, c2019Availability: Items available for loan: GRADUATE LIBRARY [Call number: Grad 658.802 A244 2019] (1).

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Fashion marketing and communication : theory and practice across the fashion industry / Olga Mitterfellner.

by Mitterfellner, Olga, 1978- [author.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2020Availability: Items available for loan: COLLEGE LIBRARY [Call number: 746.920688 M685 2020] (1).

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