000			02669cam a2200349 i 4500
999			_c193 _d193
001			21131813
003			OSt
005			20251027105615.0
006			m |o d |
007			cr |||||||||||
008			190807s2020 nyu ob 001 0 eng
010			_a 2019033572
020			_a978-0-367-42142-7
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
082	0	0	_a659.2017 S666 2020 _223
100	1		_aSmudde, Peter M., _eauthor.
245	1	0	_aTeaching public relations : _bprinciples and practices for effective learning / _cPeter M. Smudde.
264		1	_aNew York : _bRoutledge, Taylor & Francis Group, _c2020.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aPublic relations _xStudy and teaching.
776	0	8	_iPrint version: _aSmudde, Peter M.. _tTeaching public relations _dNew York : Routledge, Taylor & Francis Group, 2020. _z9780367421410 _w(DLC) 2019033571
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR