000			03084cam a2200397 i 4500
999			_c197 _d197
001			21067149
005			20251027105615.0
008			190710s2019 enk b 001 0 eng
010			_a 2019029299
020			_a9781786394286 _q(hardback)
020			_z9781786394309 _q(ePUB)
040			_aDLC _beng _cNMSCST _erda _dDLC
042			_apcc
050	0	0	_aG156.5.S87 _bS964 2020
082	0	0	_a910.688 _bH353 2020
245	0	0	_aSustainable destination branding and marketing : _bstrategies for tourism development / _cedited by Anukrati Sharma, Juan Ignacio Pulido Fernández, Azizul Hassan.
246	2	0	_aStrategies for tourism development
264		1	_aOxfordshire OX, UK ; _aBoston, MA : _bCAB, _c[2020]
300			_axiii, 244 pages : _cillustrations (some color)
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers"-- _cProvided by publisher.
650		0	_aSustainable tourism _xMarketing.
650		0	_aPlace marketing.
650		0	_aBranding (Marketing)
700	1		_aSharma, Anukrati, _d1981- _eeditor.
700	1		_aPulido Fernández, Juan Ignacio, _eeditor.
700	1		_aHassan, Azizul, _eeditor.
710	2		_aC.A.B. International.
776	0	8	_iOnline version: _tSustainable destination branding and marketing _dBoston : CAB International, 2020. _z9781786394293 _w(DLC) 2019029300
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR