000			03117cam a2200385 i 4500
999			_c486 _d486
001			21213104
003			OSt
005			20251027105645.0
008			190920s2020 enk b 001 0 eng
010			_a 2019042882
020			_a9781138332218 _q(paperback)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHD30.4 _b.H28 2020
082	0	0	_aGrad 658.0072/1 _bH122 2020 _223
100	1		_aHackley, Christopher E., _eauthor.
240	1	0	_aDoing research projects in marketing, management and consumer research.
245	1	0	_aQualitative research in marketing and management : _bdoing interpretive research projects / _cChris Hackley.
250			_aSecond Edition.
264		1	_aLondon ; _aNew York : _bRoutledge, Taylor & Francis Group, _c2020.
300			_axi, 266 pages ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aRevised edition of the author's
504			_aIncludes bibliographical references (pages 232-257) and index.
520			_a"This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism, this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book's second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research"-- _cProvided by publisher.
650		0	_aManagement _xResearch.
650		0	_aMarketing research.
650		0	_aConsumers _xResearch.
776	0	8	_iOnline version: _aHackley, Christopher E. _tQualitative research in marketing and management _b2. _dNew York : Routledge, 2020. _z9780429446801 _w(DLC) 2019042883
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR