000			02659cam a22003738i 4500
999			_c596 _d596
001			21090317
003			OSt
005			20251027105654.0
008			190718s2019 enk b 001 0 eng
010			_a 2019028102
020			_a9781138354395 _q(hardback)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHT325 _b.U74 2019
082	0	0	_a659.2/930776 _bU722 2020 _223
245	0	0	_aUrban events, place branding and promotion : _bplace event marketing / _cedited by Waldemar Cudny.
263			_a1910
264		1	_aMilton Park, Abingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2020.
300			_axiii, 205pages cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge contemporary perspectives on urban growth
504			_aIncludes bibliographical references and index.
520			_a"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and offers in-depth insights on the role of events. With a focus on urban locations, this book defines the scope and concept of place event marketing. It demonstrates that different kinds of events, for leisure and business, can be used to successfully develop, promote, and brand different types of places. Individual chapters written by a variety of leading academics explore how various public and non-governmental institutions that deal with promotion and marketing communications of places can implement event marketing activities, and how such institutions organize, co-organize and sponsor different events. The effects of event marketing activities on urban place promotion and branding are thoroughly explored through a variety of international empirical case studies. This will be of great interest to upper-level students and researchers in Events Marketing and Management, Tourism and the broader field of Urban Geography. The concluding chapter also proposes future research directions"-- _cProvided by publisher.
650		0	_aCity promotion.
650		0	_aPlace marketing.
650		0	_aSpecial events _xMarketing.
700	1		_aCudny, Waldemar, _eeditor.
776	0	8	_iOnline version: _tUrban events, place branding and promotion _dMilton Park, Abingdon, Oxon ; New York, NY : Routledge, 2019. _z9780429424847 _w(DLC) 2019028103
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR