000			02127cam a2200445 i 4500
999			_c597 _d597
001			19961195
003			OSt
005			20251027105654.0
008			170817t20192019at a b 001 0 eng d
010			_a 2017952641
020			_a9781337110211
035			_a(OCoLC)ocn987766185
040			_aYDX _beng _cYDX _erda _dUAB _dOCLCF _dVFL _dDLC
042			_alccopycat
050	0	0	_aHF5821 _b.O34 2019
082	0	4	_a659.1 _bO357 2019 _223
100	1		_aO'Guinn, Thomas C., _eauthor.
245	1	0	_aAdvertising and integrated brand promotion / _cThomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Angeline Close Scheinbaum, Associate Professor, University of Texas at Austin, Texas Advertising and Public Relations, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University.
246	3		_aAdvertising & integrated brand promotion
250			_aEighth edition.
264		1	_aAustralia ; _aBoston, MA, USA : _bCengage, _c[2019]
264		4	_c©2019
300			_axxiii, 425 pages : _bcolor illustrations ; _c28 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aAdvertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion.
650		0	_aAdvertising.
650		0	_aAdvertising media planning.
650		7	_aAdvertising. _2fast _0(OCoLC)fst00797511
650		7	_aAdvertising media planning. _2fast _0(OCoLC)fst00797876
700	1		_aAllen, Chris T., _eauthor.
700	1		_aScheinbaum, Angeline Close, _eauthor.
700	1		_aSemenik, Richard J., _eauthor.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cCIR