000			02018cam a2200373 i 4500
999			_c601 _d601
001			20874896
003			OSt
005			20251027105654.0
008			190304s2020 nyua b 001 0 eng
010			_a 2019009432
020			_a9781138484481 _q(pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
043			_an-us---
050	0	0	_aKF1614 _b.M66 2020
082	0	0	_a343.7308/2 _bM467 2020 _223
100	1		_aMaye, Carmen _eauthor.
245	1	0	_aAdvertising and public relations law / _cCarmen Maye, Roy L. Moore, Erik L. Collins.
250			_aThird edition.
264		1	_aNew York, NY : _bRoutledge, _c2020.
300			_aix, 361 pages : _billustrations ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.
650		0	_aAdvertising laws _zUnited States.
650		0	_aPublic relations and law _zUnited States.
700	1		_aMoore, Roy L. _eauthor.
700	1		_aCollins, Erik, _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR