000			02972cam a22003978i 4500
999			_c618 _d618
001			21113759
003			OSt
005			20251027105655.0
008			190802s2020 nyu b 001 0 eng
010			_a 2019033710
020			_a9781138491182 _q(paperback)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aTX911.3.M27 _bH378 2020
082	0	0	_aGrad 647.94068 _bH353 2020 _223
100	1		_aHassanien, Ahmed, _eauthor.
245	1	0	_aHospitality business development / _cAhmed Hassanien and Crispin Dale.
250			_a2nd edition
263			_a2001
264		1	_aAbingdon, Oxon ; New York, NY : _bRoutledge, _c2020.
300			_axxvii, 207 pages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to hospitality business development -- Hospitality business model -- Scope of the hospitality industry -- The hospitality environment -- Hospitality business positioning -- Customer value proposition -- Hospitality business plan -- Business development routes and directions -- Business development methods -- New product development (NPD) -- Hospitality property renovation -- Conclusions.
520			_a"Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates. Since the first edition, the hospitality industry has evolved significantly with the emergence of new entrants, new technologies and evolved global market structures. This new edition has been updated to reflect these developments in the field and includes: New contemporary topics such as social enterprises, business models, social capital, value proposition, co-creation and the sharing economy. Examples and case studies on hospitality organisations from across the world to demonstrate the globalisation of the hospitality business. A new up-to-date standard for explaining the hospitality business development concept, scope and process. This book equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. It is a must-read for anyone studying or working in the hospitality industry"-- _cProvided by publisher.
650		0	_aHospitality industry _xManagement.
650		0	_aHospitality industry _xPlanning.
650		0	_aStrategic planning.
700	1		_aDale, Crispin, _eauthor.
776	0	8	_iOnline version: _aHassanien, Ahmed, _tHospitality business development _b2nd edition _dAbingdon, Oxon ; New York, NY : Routledge, 2020. _z9781351033701 _w(DLC) 2019033711
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cCIR