| 000 | 00664nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c642 _d642 |
||
| 005 | 20251027105657.0 | ||
| 008 | 230727b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781632408365 | ||
| 040 | _cNMSCST | ||
| 082 |
_aGrad 658.802 _bA244 2019 |
||
| 100 | _aAlvin Moran | ||
| 245 |
_aAdvertising, promotion and marketing communications / _cMoran, Alvin |
||
| 260 |
_aChina : _bClanrye International, _cc2019. |
||
| 300 |
_avii, 256 pages : _bcolor illustrations. |
||
| 500 | _aIncludes references and index. | ||
| 650 | _aMarketing--Management | ||
| 650 | _aSales promotion | ||
| 650 | _aAdvertising | ||
| 650 | _aCommunication in marketing | ||
| 942 |
_2ddc _cCIR |
||