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Alvin Moran

Advertising, promotion and marketing communications / Moran, Alvin - China : Clanrye International, c2019. - vii, 256 pages : color illustrations.

Includes references and index.

ISBN: 9781632408365

Subjects--Topical Terms:
Marketing--Management
Sales promotion
Advertising
Communication in marketing

Dewey Class. No.: Grad 658.802 / A244 2019