| 000 -LEADER |
|---|
| fixed length control field |
00664nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251027105657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230727b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781632408365 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NMSCST |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Grad 658.802 |
| Item number |
A244 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Alvin Moran |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising, promotion and marketing communications / |
| Statement of responsibility, etc. |
Moran, Alvin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
China : |
| Name of publisher, distributor, etc. |
Clanrye International, |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 256 pages : |
| Other physical details |
color illustrations. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing--Management |
|
|---|
| Topical term or geographic name entry element |
Sales promotion |
|
|---|
| Topical term or geographic name entry element |
Advertising |
|
|---|
| Topical term or geographic name entry element |
Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS |
|---|
| Source of classification or shelving scheme |
|
| Item type |
CIRCULATION BOOK |