Teaching public relations : principles and practices for effective learning / Peter M. Smudde.
By: Smudde, Peter M [author.]
Publisher: New York : Routledge, Taylor & Francis Group, 2020Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 978-0-367-42142-7Subject(s): Public relations -- Study and teachingAdditional physical formats: Print version:: Teaching public relationsDDC classification: 659.2017 S666 2020 Summary: "Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Provided by publisher.| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
| CIRCULATION BOOK | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVED SECTION | NON-FICTION | Grad 659.2017 S666 2020 c2 (Browse shelf) | 10349 | c2 | Available | 10349 | ||
| CIRCULATION BOOK | COLLEGE LIBRARY | COLLEGE LIBRARY RESERVED SECTION | NON-FICTION | 659.2017 S666 2020 (Browse shelf) | 9848 | Available | 9848 | |||
| CIRCULATION BOOK | GRADUATE LIBRARY | GRADUATE LIBRARY CIRCULATION SECTION | NON-FICTION | Grad 659.2017 S666 2020 c.3 (Browse shelf) | 10462 | c.3 | Available | 10462 |
Browsing GRADUATE LIBRARY Shelves , Shelving location: CIRCULATION SECTION , Collection code: NON-FICTION Close shelf browser
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| Grad 658.5752 U45 2020 c.3 Product design and development / | Grad 658.8 G857 2019 Press start : using gamification to power-up your marketing / | Grad 658.802 A244 2019 Advertising, promotion and marketing communications / | Grad 659.2017 S666 2020 c.3 Teaching public relations : principles and practices for effective learning / | Grad 659.293384791 A719 2020 Travel and tourism public relations / | Grad 700.71194 D584 2020 Delivering authentic arts education / | Grad 706 T665 2020 c.1 The A to Z of arts management : reflections on theory and reality / |
Includes bibliographical references and index.
"Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- Provided by publisher.
Description based on print version record and CIP data provided by publisher.
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