Press start : using gamification to power-up your marketing / Daniel Griffin & Albert van der Meer.
By: Griffin, Daniel
Contributor(s): van der Meer, Albert
Publisher: London : Bloomsbury Business, 2019Description: ix, 278 pages : illISBN: 978-2-4729-7051-0Subject(s): Marketing | Gamification | Marketing--Data processing DDC classification: Grad 658.8| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|---|
| CIRCULATION BOOK | GRADUATE LIBRARY | GRADUATE LIBRARY CIRCULATION SECTION | NON-FICTION | Grad 658.8 G857 2019 (Browse shelf) | 10218 | c.1 | Available | 10218 |
Total holds: 0
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| Grad 658.575 S334 2020 Strategic management of technological innovation / | Grad 658.5752 U45 2020 c.2 Product design and development / | Grad 658.5752 U45 2020 c.3 Product design and development / | Grad 658.8 G857 2019 Press start : using gamification to power-up your marketing / | Grad 658.802 A244 2019 Advertising, promotion and marketing communications / | Grad 659.2017 S666 2020 c.3 Teaching public relations : principles and practices for effective learning / | Grad 659.293384791 A719 2020 Travel and tourism public relations / |
Includes bibliographical references (pages 265-274) an index.
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