Advertising and public relations law / Carmen Maye, Roy L. Moore, Erik L. Collins.

By: Maye, Carmen [author.]
Contributor(s): Moore, Roy L [author.] | Collins, Erik [author.]
Publisher: New York, NY : Routledge, 2020Edition: Third editionDescription: ix, 361 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138484481Subject(s): Advertising laws -- United States | Public relations and law -- United StatesDDC classification: 343.7308/2 LOC classification: KF1614 | .M66 2020
Contents:
The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.
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CIRCULATION BOOK COLLEGE LIBRARY
COLLEGE LIBRARY
RESERVED SECTION 		NON-FICTION 343.7308/2 M467 2020 (Browse shelf) 10493 Available 10493
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Includes bibliographical references and index.

The First Amendment -- The development of the commercial speech doctrine -- Defining commercial speech and related issues -- Defamation, product disparagement and related torts -- Invasion of privacy : false light, private facts, intrusion and other related torts -- Invasion of privacy : misappropriation and right of publicity -- Copyright -- Patents and trademarks -- Contracts and other ways to protect "ideas" and intangible property -- The Federal Trade Commission and other federal agencies concerned with advertising and public relations speech -- Other federal and state regulation of commercial speech -- Access to information, free press/fair trial, journalist privilege -- The internet and advertising and public relations speech.

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